As always, written in the Spring of 2012 for an independent study...This one ends kind of abruptly, but oh well.
Cloverfield is an anomaly within the subgenre of found footage horror, despite fitting into a few tropes. With a budget of $25 million and distribution by Paramount Studios, it has a considerably higher budget than most found footage horror films. Writings on the film are split between its placement within post-9/11 horror and its advertising campaign, which was based around an alternate-reality game (ARG) – a form of viral marketing. Before the film was released, clues as to what the film was about exactly were left around the internet for spectators to view and speculate on how it pertained to the film. I am more concerned with Cloverfield’s placement within post-9/11 horror rather than its marketing. While the marketing for the film is fascinating, it seems a bit odd to look at four years after the film was released and after repeat viewings.